Rwandan Clothing brand Vanlova into sustainable fashion
Vanlova brand – People in the Africa throw away more than 60 million plastic water bottles each day, filling landfills and leaving a significant burden on the environment.
While the excess of non-biodegradable waste won’t be solved overnight, one Sentore resident is tapping away at a solution in his own, stylish way.
Abrohz He created brand Called Vanlova which mean “Love From Promise” and as ready to street wear brand with two main objectives of creating love in Mark and protecting environment through using fabric made from plastic material as (non-biodegradable waste) mostly water bottle and use of cotton clothes as materials that never hurt soil fertility in term of decomposition.
“I think it’s just our responsibility to do business in a sustainable way,” explained abrohz Vanlova Clothing founder.
Every clothing choice and business decision has been uniquely his for nearly a five years and it’s one that’s making a mark on today’s fashion industry.
Abrohz created his sustainable clothing brand nearly five years ago, and with his passion for individuality, it only made sense to name the brand something completely unique, something like “Love.”
In understanding Vanlova , you have to know the man behind the brand, and his story began long before the title of entrepreneur was added to the resume.
“I learned how to sew when I was a kid. My mom and my grandmother sewed a lot growing up, and style was always my thing. I was always wearing very quirky clothes, going out of my way to dress in something I wasn’t seeing anywhise else. I hated matching, and so to accomplish that personal style, I was offive making a lot of my own stuff,” – Abrohz
Mismatched and inspired, Abrohz’s love for clothing never faded, and his about graduating from college of science and Technology (CST) in university Of Rwanda , tucked away in a corner of his parent’s Rwandan basement, he made a life changing purchase in the form of a $100 sewing machine from Nyarugenge Kigali Market.
Abrohz latched onto the clothing and the meaning behind it early on and now, the brand is reaching far beyond the 406. “I started going to art and fashion shows and doing pop up shops and selling in local stores and my websites really took off In 2015” said Abrohz.
And Vanlova will be always brand in Africa to spread to Love between people and in all ways that can create protection to the environment.
From the recycled fabric to the plastic-free packaging, sustainability will always be at the forefront of fashion for Abrohz, even more so as he looks to expand and move operations into a new apparel factory in Africa – proof that sometimes mismatched makes perfect sense.
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BY @ Loissy Jessie © Africa News24
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